Movember Focus: Are Male Consumers Ready to Move Beyond the Basics?

While men’s deodorants remained both the biggest and the second fastest growing category within men’s toiletries in 2013, Euromonitor International Personal Appearances Survey conducted earlier this year revealed that shampoo was the most commonly used monthly product amongst male consumers. With total revenues of US$9.0 billion in 2013, men’s deodorants ranked as the second most used product in the survey, suggesting that, despite regular grooming routines varying greatly amongst men around the world, most men tend to stick to the basics. Read more.


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