Men’s Cosmetics Trends

Since 2008, the men’s personal-care-products market has grown by 15% to $3.9 billion, according to research firm Mintel. (And Mintel expects it to grow an additional 13% by 2018.) Data on men’s cosmetics (and cosmetic treatments) specifically is perhaps even more telling: A recent survey of 1,000 American and British men, conducted by marketing company JWT, found that many men considered such products or treatments perfectly acceptable. For example, 54% approved of such skin care products as moisturizers and eye creams, 24% gave the nod to facials and even 9% had no issues with foundation. Little wonder that such clothing designers as Tom Ford and Marc Jacobs have launched men’s cosmetics lines of late. Don’t forget men and Botox — the “Brotox” phenomenon, as it’s been dubbed: From 2000 to 2010, demand from American men for injections surged by 258%, according to the American Society of Plastic Surgeons. See also: 10 things plastic surgeons won’t tell you. “For men, it is not about being pretty. It is about being clean and distinguished,” says Dangene Enterprise, founder of the Institute of Skinovation at New York’s Core: Club. Read more.

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