It’s probably no secret to anyone that women are the shoppers of the world. It’s estimated that women make about 85 percent of all consumer purchasing decisions, including those relating to more than half of all traditionally male products. When it comes to things like personal care and cleaning products, you just don’t find many men in those departments.
So it’s incredibly significant that women are paying more and more attention to what’s in the items they buy, and that they are increasingly favoring products free from toxic chemicals,GreenBiz reports.
Undoubtedly, that’s been fueled by the growing number of reports, studies and articles about the chemicals and compounds found in commonly used household products such as shampoos, lotions, body cleansers, laundry detergents, fabric softeners and cleaning products of all kinds, and their potential health impacts ranging from allergies, rashes and asthma to birth defects and fertility issues to cancer. And when these chemicals are found in products intended for children, women will want to err on the side of caution.
As a result, GreenBiz reports, companies are under increasing pressure to report what’s in their products and to remove toxic substances. read more