22 Not-So-Green Cosmetics Companies

Greenwashing in cosmetics is such a tricky subject. Some of the beauty brands I’ve listed below are blatantly misleading consumers through greenwashing practices. Others on this list may be less deliberate in their marketing ploys, but are still worth noting as brands that are often mistaken as fully natural and green, yet are not.

22 BRANDS THAT YOU MIGHT THINK ARE GREEN, BUT REALLY AREN’T ALL THAT

(In alphabetical order)

Arbonne
Aveda
Aveeno
Bio-Oil
Covergirl Natureluxe
Herbacin
Herbal Essences
Johnson’s Natural
Josie Maran
Jurlique
Korres Natural Products
LUSH Cosmetics
Melaleuca
Moroccan Oil
Natures Organics
Nivea Pure & Natural
Organix
Origins
Pure and Basic
Simple Basics
Tarte Cosmetics [read why]
The Body Shop

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