Over the last couple of years, cosmetics advertising has been increasingly focused towards environmental suitability as well as clean ingredient sourcing and implementation in the manufacturing and packaging of various consumer products.
This movement has fueled naturally inspired skincare designs with functional ingredients such as natural fragrances no longer being just essential oils, but a blend of essential oil components to create complex fragrances. The drive for natural is in full demand as people seek products that are pure, trustworthy, as well as being sustainable and eco-friendly.
With the rise of holistic mindfulness regarding what we put on and in our bodies, manufacturers now prioritize acute and long-term impacts not only to consumers but the complete life cycle effects of their products cradle-to-cradle.
Continued awareness and intentional consumerism will help transform this trend into a more sustainable and desirable industry practice.