Cosmetics brands are reconsidering their standards on ingredient inclusions as consumers continually push for safer, more eco-friendly products.
Florida-based personal care brand Instanatural has announced the removal of several ingredients from its products. This includes: parabens, SIS/SIES, mineral oil, formaldehyde releasers, synthetic dyes, petroleum, polyethylene glycol (PEGs) and ethanolamine compounds (TEA and DEA).
According to Instanatural’s Director of Brand Development, Heather Wilson, the brand took the decision to show customers its commitment to improving its products. Wilson said “We have always made it a priority to continually improve and meet the requests of the market and it’s something we take very seriously.”
InstaNatural products are always formulated to contain as many natural, organic and naturally-derived ingredients as possible. The expanded ‘made without’ standard and Leaping Bunny certification from Cruelty Free International aims to show customers their committment to making continued improvements and advancements to their products.