For most women of color, especially women of African descent, the cosmetics industry has traditionally been a minefield to navigate. Whether it was makeup, hair products and accessories, skincare and forth, the general marketplace was more focused on producing goods that were not considerate of skin tone and needs of people outside the dominant culture’s Caucasian consumer base. Thankfully, with the surge of the natural hair appreciation more manufacturers have tapped into this previously undeserved market; making products that are more applicable and accessible to the Afro-centric demographics throughout the diaspora.
As sales for chemical relaxers, wigs and weaves plummet, we are seeing an increased demand for natural hair care, skincare, as well as makeup products. This need has created opportunities for new market players and investors to help transform the cosmetics scene as more minority-owned products enter the market place; resulting in greater consumer satisfaction than ever before. As the saying goes “money talks” and the coily/curly melanin-rich tresses have spoken up for better representation in the market place beyond a small aisle section titled “Ethnic Products”.
The cosmetics industry has made strides in resolving this matter as product lines such as Miss Jessie’s, Glam Wax, Skin Buttr, Mented Cosmetics, Iman Cosemtics, Fenty Beauty, and Beauty Bakerie, among many others, have gained popularity in recent years causing the big name-brands to take note and consider expanding their product lines to address a previously ignored consumer-base.
Health and wellness begins from the inside, and healthy products with natural and organic ingredients help maintain wellness from within that you may keep Shining all day, everyday.